PR Officer

HEINEKEN Beverages is seeking a PR Officer for the Durbanville Hills Brand Home. This role is responsible for the day-to-day operational, administrative, and experiential delivery of the Brand Home and ensures the smooth running of events execution, digital upkeep, live brand content, and financial administration. The role acts as a central operational node between on-site teams of marketing, PR, events, Cellar, and Restaurant teams, enabling the Brand Home to deliver exceptional guest experiences while maintaining strong operational discipline.

• 2 to 5 years of experience in an operations, events, brand home, hospitality, or FMCG environment
• A relevant and recognised hospitality qualification in hospitality, tourism, or event coordination
• Strong administrative and organisational skills
• Experience working with ERP systems (SAP advantageous)
• High attention to detail with ability to manage multiple workflows
• Comfortable using social media platforms (Instagram and TikTok in particular)
• Confident communicator with a service- and brand-led mindset
• Willingness to work flexible hours, including weekends and public holidays
• Experience in wine, hospitality, tourism, or premium brand environments (desirable)
• Basic design capability using Canva (desirable)

• Conceptualise, plan, coordinate, and operationally manage all Brand Home events including seasonal events, experiential experiences, and themed series of events
• Coordinate event logistics, stock ordering, and operational setup
• Track attendance, stock usage, and basic event inputs, compiling post-event summaries to support reporting and continuous improvement
• Own real-time, on-the-ground Brand Home social media content with a focus on Instagram Stories, live event coverage, and behind-the-scenes moments
• Manage ad-hoc organic feed posts including event reminders, highlights, award announcements, and seasonal Brand Home moments
• Execute weekly and month-end banking processes, including daily sales reconciliation
• Capture banking and related transactions accurately in SAP
• Process provisional and debtors and support follow-ups on outstanding payments and debtor queries
• Maintain the Durbanville Hills online store ensuring accurate product listings, vintages, pricing, wine fact sheets, awards, tasting information, and event ticketing
• Coordinate Brand Home PR inputs including awards, accolades, influencer and media visits, event highlights, and milestones