Sales Coach & Merchandising Manager

Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in their Commercial department for a Sales Coach & Merchandising Manager based in Nelspruit. This role focuses on leading regional execution, instilling core sales disciplines, driving in-field and classroom coaching, managing third-party merchandising service providers, and ensuring merchandising excellence across all trade channels. The successful candidate will enhance market performance, trade visibility, and customer service delivery.

• 3-year Diploma or Degree in Marketing, Sales, or Business
• 5 years of experience in Sales Management or Coaching roles
• Proven experience in capability building, preferably in FMCG or highly execution-focused environment
• Valid Code 08 Driver's License
• Proficient in MS Office and relevant digital tools
• People management experience
• Strong organisational skills and financial acumen
• Stakeholder engagement and negotiation skills
• Data analysis and reporting capabilities
• Customer-centric with effective communication skills

• Lead regional execution and instill core sales disciplines to enhance market performance and trade visibility
• Drive in-field and classroom coaching to improve skill indices and trade effectiveness
• Monitor KPI tracker implementation, conduct audits, track action plans, and ensure timely reporting and compliance
• Design, deliver, and track customized and generic training solutions based on business needs and training needs analysis
• Utilize tools to measure skills, monitor training impact, and maintain skill-level trackers and regional training records
• Facilitate best practice communication across units and motivate teams through skill-building initiatives
• Lead execution of regional merchandising strategy in alignment with national priorities, trade standards, and execution models
• Manage third-party merchandising service providers, ensuring full compliance with SLAs and performance expectations
• Monitor and manage regional merchandising budgets, ensuring spend aligns with volume analysis, trade priorities, and ROI benchmarks
• Effectively roll out and monitor the execution of merchandising strategy across channels and touchpoints