Special Events Manager

Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in their Marketing department for a Special Events Manager based in Gqeberha, reporting directly to the Regional Sales Execution Manager. The key purpose of this role is to develop and implement a Special Events plan aligned with the business strategy to drive brand relevance and support revenue and market growth. The successful candidate will collaborate with Brand and Commercial teams, manage budgets, and drive event execution excellence.

• Relevant formal qualification (e.g., Sales, Marketing, Public Communication)
• At least 5 to 7 years of experience within a Sales and/or Marketing environment
• Experience in eventing and experiential marketing space (advantageous)
• Computer literacy (MS Office)
• Knowledge of the market and RTM principles
• Understanding of Sales or Marketing principles and practices
• Knowledge of relevant Company policies, procedures, and business systems
• Understanding of market execution standards, tools, and measures
• Knowledge of customer service standards and distribution systems
• Awareness of competitor trends and RTM

• Collaborate with the Brand and Commercial team to drive the national special events plan within the region to contribute to market share gains
• Collaborate with the Sales Execution and Commercial team to devise a regional annual special events plan and budget aligned with business strategy
• Review the effectiveness of the regional and national plan and update it to drive optimal return on investment
• Drive and monitor the execution of the events plan through the Special Events team to ensure adherence to event-specific standards and requirements
• Devise a framework by event type or category to ensure event execution in accordance with relevant guidelines, standards, and requirements
• Maintain and develop new and ongoing stakeholder relationships that add value to the brand and revenue
• Identify event opportunities within the market that can be leveraged for brand presence and revenue exposure
• Drive adherence to allocated budget by monitoring it and ensuring effective cost controls
• Drive and ensure adherence to relevant health and safety and legal requirements related to special events
• Draw and compile reports to present breakdown on product categories and subtrades targeted by special events