Wholesale Business Developer

Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in their Sales department for a Wholesale Business Developer based in Rustenburg. The key purpose of this role is to develop, implement, and maintain effective account plans, manage the profitable sales of CCBSA products, and develop and maintain new business relationships and opportunities. The successful candidate will ensure customer excellence, brand loyalty, and profitable volume growth are achieved.

• Formal qualification in Sales and/or Marketing (required)
• 4 to 6 years of experience in a commercial environment, preferably within FMCG or wholesale sectors
• Demonstrated success in sales roles with understanding of market and channel dynamics
• Ability to translate business goals into customer strategies and execution plans
• Proven skills in developing trust-based relationships with internal and external partners
• Deep understanding of sales metrics, financial levers (e.g., credit management), and ROI analysis
• Capable of securing favorable trading terms and driving aligned outcomes across functions
• Competence in performance tracking, forecasting accuracy, and opportunity analysis
• Strong focus on operational rigor, compliance, and driving Look of Success (LOS) standards
• Clear, persuasive communicator able to tailor messaging for various audiences

• Drive the implementation of the Wholesale strategy for assigned customers to meet or exceed revenue and volume growth targets as defined in the Annual Business Plan (ABP)
• Build tailored customer business plans in collaboration with Wholesale clients, ensuring alignment with regional ABP and overall channel strategy
• Track and manage adherence to contracts and trading terms to reduce financial risk and ensure growth in both volume and revenue
• Analyze customer performance and provide input into sales forecasting to improve accuracy in demand planning and inventory management
• Implement and manage Look of Success (LOS) standards across Wholesale accounts, ensuring visibility and compliance
• Act as the key interface between the Wholesale customer and CCBSA, fostering strong commercial relationships
• Ensure credit allocation supports customer growth objectives and that credit terms are strictly adhered to
• Coordinate with the Distribution division and Wholesale partners to optimize truck turnaround times
• Implement best practices in stock management to maintain product quality
• Identify gaps or inefficiencies and develop actionable solutions for continuous improvement